TY  - SER
AU  - Peppers D
TI  - Is Your Company Ready for One-To-One Marketing?
PY  - 0000///0
CY  - HBR
PB  - Jan-Feb 1999
KW  - Relationship Marketing, One-to One Marketing
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR1853.pdf
ER  -