TY  - SER
AU  - Batra R
TI  - Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture
PY  - 0000///0
CY  - Journal Of Marketing
PB  - Jan-99
KW  - Brand Positioning, Advertising
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR1800.pdf
ER  -