TY  - SER
AU  - Smith R E
TI  - Using Advertising Alliances for New Product Introduction: Interactions Between Product Complementarity and Promotional Strategies
PY  - 0000///0
CY  - Journal Of Marketing
PB  - Jan-99
KW  - Advertising, New Product
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR1799.pdf
ER  -