TY  - SER
AU  - Zhang Shi and Markman Arthur B.
TI  - Overcoming the Early Entrant Advantage : The Role of Aligbavle and Nonalignable Differences
PY  - 0000///0
CY  - Journal of Marketing Research
PB  - Nov-98
KW  - Entrants, Marketing
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR1628.pdf
ER  -