TY  - SER
AU  - Goold M & Campbell A
TI  - Desperately Seeking Synergy
PY  - 0000///0
CY  - HBR
PB  - Sep-Oct 1998
KW  - Synergy, Interaction
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR1352.pdf
ER  -