TY  - SER
AU  - Reddy Srinivas, Swaminathan Vanitha & Motley Caro
TI  - Exploring the Determinants of Broadway Show Success
PY  - 0000///0
CY  - Journal of Marketing Research
PB  - Aug-98
KW  - Exibitions, Market Show
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR1298.pdf
ER  -