TY  - SER
AU  - Radas Sonja and Shugan Steven M.
TI  - Seasonal Marketing and Timing New Product Introductions
PY  - 0000///0
CY  - Journal of Marketing Research
PB  - Aug-98
KW  - Seasonal Marketing, Marketing, New Products
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR1293.pdf
ER  -