TY  - SER
AU  - Kalra A
TI  - The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity
PY  - 0000///0
CY  - JMR
PB  - May-98
KW  - Advertising, Positioning, Consumer Behavior
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR1268.pdf
ER  -