TY  - SER
AU  - Christine M
TI  - Convergence of Planning and Execution: Improvisation in New Product Development
PY  - 0000///0
CY  - J. Marketing
PB  - Jul-98
KW  - Product Development, Marketing Strategy
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR1249.pdf
ER  -