TY  - SER
AU  - 
TI  - The Rigours of Relationship Marketing
PY  - 0000///0
CY  - Business Today
PB  - 7-21 July, 1998
KW  - Case Study-Relationship Marketing, Marketing
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR1145.pdf
ER  -