TY  - SER
AU  - Dayao D
TI  - Tinker, Tailor, Innovator
PY  - 0000///0
CY  - World Executive's Digest
PB  - May-98
KW  - Marketing Mix
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR908.pdf
ER  -