TY  - SER
AU  - Murry John P. & Heide Jan B.
TI  - Managing Promotion Proogram Participation Within Manufacturer-Retailer Relationships
PY  - 0000///0
CY  - Journal Of Marketing
PB  - Jan-98
KW  - Promotion, Retailer, Manufacturer
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR896.pdf
ER  -