TY  - SER
AU  - Keller Kevin Lane, Heckler Susan,& Houston Michae
TI  - The Effects of Brand Name Suggestiveness on Advertising Recall
PY  - 0000///0
CY  - Journal Of Marketing
PB  - Jan-98
KW  - Brands, Advertising
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR895.pdf
ER  -