TY  - SER
AU  - John Deborah R, Loken Barbara & Joiner Christophe
TI  - The Negative Impact of Extensions : Can Flagship Products Be Diluted ?
PY  - 0000///0
CY  - Journal Of Marketing
PB  - Jan-98
KW  - Brand Risks, Flagship Products
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR892.pdf
ER  -