TY  - SER
AU  - Srivastava R.K., Shervani T.A. & Fahey Liam
TI  - Market-Based Assets and Shareholder Value : A Framewrok for Analysis
PY  - 0000///0
CY  - Journal Of Marketing
PB  - Jan-98
KW  - Shareholder Value, Marketing Finance, Market-Based Assets
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR891.pdf
ER  -