TY  - SER
AU  - Tabrizi Behnam and Walleigh Rick
TI  - Defining Next-Generation Products: An Inside Look
PY  - 0000///0
CY  - Harvard Business Review
PB  - November-December 97
KW  - New Products, Product Development
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR756.pdf
ER  -