TY  - SER
AU  - G James & P Joseph
TI  - Four Faces Of Mass Customization
PY  - 0000///0
CY  - HBR
PB  - Jan-Feb 97
KW  - Customization, Customer Need, Marketing
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR709.pdf
ER  -