TY  - SER
AU  - J Erich & A David
TI  - Building Brands Without Mass Media
PY  - 0000///0
CY  - HBR
PB  - Jan-Feb 97
KW  - Aakar David, Brands, Media, Advertising
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR705.pdf
ER  -