TY  - SER
AU  - Zaltman Gerald
TI  - Rethinking Market Research: Putting People Back In
PY  - 0000///0
CY  - JMR
PB  - Nov-97
KW  - Marketing Research, Communication
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR701.pdf
ER  -