TY  - SER
AU  - Abe Makoto
TI  - Household-Level Television Advertising Exposure Model
PY  - 0000///0
CY  - JMR
PB  - Aug-97
KW  - Tele-Marketing, Television Advertising, Media
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR700.pdf
ER  -