TY  - SER
AU  - Grewal D.
TI  - Comparative Versus Noncomparative Advertising: A Meta-Analysis
PY  - 0000///0
CY  - J. Marketing
PB  - Oct.97
KW  - Advertising, Comparative Advertising, Non-Comparative Advertising, Brands
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR688.pdf
ER  -