TY  - SER
AU  - Drumwright Minette
TI  - Company Advertising With A Social Dimension: The Role Of Noneconomic   Criteria
PY  - 0000///0
CY  - Journal Of Marketing
PB  - Oct.96
KW  - Advertising, Social Advertising
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR666.pdf
ER  -