TY  - SER
AU  - Quelch J A & Kenny David
TI  - Extend Profits, Not Product Lines
PY  - 0000///0
CY  - HBR
PB  - Sep-Oct 94
KW  - Product Management, Product Line
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR148.pdf
ER  -