TY  - SER
AU  - Dawar N & Parker Philip
TI  - Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality
PY  - 0000///0
CY  - J. Marketing
PB  - Apr-94
KW  - Consumer Behavior, Marketing Universals, Brands, Price, Physical Appearance
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR139.pdf
ER  -