TY  - SER
AU  - Heide J B
TI  - Interorganizational Governance in Marketing Channels
PY  - 0000///0
CY  - J. Marketing
PB  - Jan-94
KW  - Marketing, Marketing Channel, Relationship Management
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR127.pdf
ER  -