TY  - SER
AU  - Ratna C S V
TI  - Focus on Profits
PY  - 2002///
CY  - Chartered Financial Analyst
PB  - Nov
KW  - Case Study-Turnaround
N2  - Samsung's sales-focused strategy mired the company in deeptrouble-uncontrolled production led to global oversupply,which ultimately meant heavy discounts on its merchandise thereby adding to its losses. But then the shift to a profit-thrust strategy that emphasizes streamlined and controlled production turned the company around
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR4787.pdf
ER  -