TY  - SER
AU  - Gourville John
AU  - Soman Dilip
TI  - Pricing and the Psychology of Consumption
PY  - 2002///
CY  - Harvard Business Review
PB  - Sep 2002
KW  - Pricing,Consumption Psychology,Customer Relationship
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR4784.pdf
ER  -