TY  - SER
AU  - Mujumdar Aloka
AU  - Parthsarathi Swami
TI  - Stooping to Conquer
PY  - 2002///
CY  - Business India
PB  - Sept 2-15
KW  - Citibank
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR4704.pdf
ER  -