TY  - SER
AU  - Jain Rajnish
AU  - Dhar Upinder
AU  - Jain Sangeeta
TI  - Measuring Customer Relationship Management
PY  - 2003///
CY  - Journal of Services Research
PB  - Oct 02-Mar 03
KW  - CRM
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR4967.pdf
ER  -