TY  - SER
AU  - Sharma Alka
TI  - Marketing Effectiveness in Merchant Banking Services-A Comparative Study of Public and Private Sector
PY  - 2003///
CY  - Journal of Services Research
PB  - Oct 02-Mar 03
KW  - Merchant Banking, Marketing
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR4969.pdf
ER  -