TY  - SER
AU  - Pande Bhanu
TI  - Stretching Brands to the Limit
PY  - 2002///
CY  - Indian Management
PB  - April
KW  - Brands
KW  - Marketing Communication
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR4582.pdf
ER  -