TY  - SER
AU  - Mohan Ashutosh
AU  - Sharma Sunil
TI  - How to Synergise SCM with Customer Relationship
PY  - 2003///
CY  - Indian Management
PB  - Feb
KW  - CRM, SCM
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR5097.pdf
ER  -