TY  - SER
AU  - Balachander Subramanian
AU  - Ghose Sanjoy
TI  - Reciprocal Spillover Effects : A Strategic Benefit of Brand Extensions
PY  - 2003///
CY  - Journal Of Marketing
PB  - Jan
KW  - Brand Extension
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR5218.pdf
ER  -