TY  - SER
AU  - Reinartz Werner J
AU  - Kumar V
TI  - Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
PY  - 2003///
CY  - Journal Of Marketing
PB  - Jan
KW  - Customer Relationship
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR5223.pdf
ER  -