TY  - SER
AU  - Brown Shona L
AU  - Eisenhardt Kathleen M
TI  - Strategic Tightrope Walk
PY  - 2002///
CY  - General Management Review
PB  - Oct - Dec
KW  - Competition
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR5235.pdf
ER  -