TY  - SER
AU  - Bhatia B S
AU  - Bawa Anupam
TI  - Arduous Path to Brand Loyalty
PY  - 2002///
CY  - Management Review
PB  - Sep
KW  - Brand Loyalty
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR5072.pdf
ER  -