TY  - SER
AU  - Morrin Maureen
AU  - Ratneshwar S
TI  - Does It Make Sense to Use Scents to Enhance Brand Memory ?
PY  - 2003///
CY  - Journal of Marketing Research
PB  - Feb
KW  - Brand Memory
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR5392.pdf
ER  -