TY  - SER
AU  - Rao K Raghavendra
TI  - Reaching out to Customers Directly
PY  - 2003///
CY  - Indian Management
PB  - May
KW  - FMCG, Customer Satisfaction
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR5423.pdf
ER  -