TY  - SER
AU  - Ziamou P
AU  - Ratneshwar S
TI  - Innovations in Product Functionality : When and why are Explicit Comparisons Effective ?
PY  - 2003///
CY  - Journal Of Marketing
PB  - Apr
KW  - Product Functionality
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR5499.pdf
ER  -