TY  - SER
AU  - Jhaveri Ami
AU  - Agrawal Sanjiv
TI  - Precisely Wrong and Roughly Right : Brand Valuations
PY  - 0000///0
CY  - Smart Manager
PB  - Jul - Sept , 2003
KW  - Brand Valuation, Advertising
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR5699.pdf
ER  -