TY  - SER
AU  - Day George S
TI  - Creating a Superior Customer-Relating Capability
PY  - 0000///0
CY  - MIT Sloan Management Review
PB  - Spring 2003
KW  - CRM, Superior Customer
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR5758.pdf
ER  -