TY  - SER
AU  - Soberman David A
TI  - Role of Differentiation in Markets Driven by Advertising
PY  - 0000///0
CY  - California Review Management
PB  - Spring, 2003
KW  - Advertising, Differentiation
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR5571.pdf
ER  -