TY  - SER
AU  - Dobhal Shailesh
TI  - It's the Price, Stupid !
PY  - 0000///0
CY  - Business Today
PB  - Jul 6, 2003
KW  - FMCG
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR5562.pdf
ER  -