TY  - SER
AU  - Waylan Robert E
AU  - Cole Paul M
TI  - Customer Connected Strategies
PY  - 2003///
CY  - General Management Review
PB  - Apr - Jun
KW  - CRM, Customer Strategy
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR5536.pdf
ER  -