TY  - BOOK
AU  - Sengupta S.
TI  - Brand Positioning: Strategies for Competitive Advantage
SN  - 0074624016
U1  - 659 
PY  - 1997///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Branding
N2  - Master : 6660
ER  -