TY  - BOOK
AU  - Holtje Herbert
TI  - Theory and Problems ofAdvertising
T2  - Schaum's Outline
SN  - 007029660X
U1  - 659 
PY  - 1978///
CY  - New York
PB  - McGraw Hill
KW  - ,Holtje Herbert,Theory and Problems ofAdvertis,Direct Mail
KW  - Advertising
N2  - Master : 1045
ER  -