TY  - BOOK
AU  - Bernbach, William et al.
TI  - Art of Writing Advertising: : conversations with masters of the craft
SN  - 0844231002
U1  - 659 
PY  - 1987///
CY  - Illinois
PB  - NTC Books
KW  - ,Bernbach W.,Art of Writing Advertising : C,Burnett Leo,Gribbin George,Advertising
N2  - Master : 1914
ER  -