TY  - BOOK
AU  - Mowen John C.
TI  - Consumer Behavior
SN  - 002946269X
U1  - 658.834 
PY  - 1990///
CY  - New Delhi
PB  - Macmillan
KW  - ,Mowen John C.,Consumer Behavior,Psychographics,Learning,Cognitive Learning,Models of Memory,Social Groups,Sub-Culture
KW  - Consumer Behavior
N2  - Master : 3842
ER  -