TY  - BOOK
AU  - Tom Gail
TI  - Applications of Consumer Behavior: Readings and Exercises
SN  - 0130392480
U1  - 658.834 
PY  - 1984///
CY  - New Jersey
PB  - Prentice Hall Of India
KW  - ,Tom Gail,Applications of Consumer Behav,Consumer Behavior,Consumer Research,Social Groups,Psychographics,Perception,Learning
KW  - Consumer Behaviour
N2  - Master : 2046
ER  -