TY - BOOK AU - Tom Gail TI - Applications of Consumer Behavior: Readings and Exercises SN - 0130392480 U1 - 658.834 PY - 1984/// CY - New Jersey PB - Prentice Hall Of India KW - ,Tom Gail,Applications of Consumer Behav,Consumer Behavior,Consumer Research,Social Groups,Psychographics,Perception,Learning KW - Consumer Behaviour N2 - Master : 2046 ER -