TY  - BOOK
AU  - Loudon David
TI  - Consumer Behavior : Concepts and Applications
SN  - 0070387672
U1  - 658.834 
PY  - 1993///
CY  - New York
PB  - McGraw Hill
KW  - ,Loudon David,Consumer Behavior : Concepts a,Bitta Alnert,Market Segmentation,Cultural Values,Sub-Culture,Social Groups,Learning,Attitude,Buyer Behaviour
KW  - Consumer Behavior
N2  - Master : 6541
ER  -