TY - BOOK AU - Loudon David TI - Consumer Behavior : Concepts and Applications SN - 0070387672 U1 - 658.834 PY - 1993/// CY - New York PB - McGraw Hill KW - ,Loudon David,Consumer Behavior : Concepts a,Bitta Alnert,Market Segmentation,Cultural Values,Sub-Culture,Social Groups,Learning,Attitude,Buyer Behaviour KW - Consumer Behavior N2 - Master : 6541 ER -